SEO
SEO or Search Engine Optimization is the process of enhancing the quality of content on web pages while strategically placing keywords to convey relevance to a particular search query.
Optimizing your pages and content around targeted keywords may result in higher search engine rankings and give you an increase in traffic.
The page ranking algorithms used by search engines such as Google and more are very complex. One of the factors used to decide which web pages appear in search results and in what order is the relevance or usefulness of that web page to the keywords used in a search.