E-Mail Marketing

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This involves creating an email list of double opt-in subscribers who join your list and agree to receive emails in exchange for something of value. For instance, a lot of marketers will offer some knowledge or assistance to those who will subscribe to their email list. This helps the marketer to establish rapport and trust with subscribers. An auto-responder, used to send messages at a set time frame, can be used to automate the entire process.

Synonyms:
EMail Marketing, E Mail Marketing

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